I was trying to decide what to cover for my first post back. I figured I would talk about my latest College Program at the end of the week and instead focus on Disney's newest marketing promotion today with a quick look at wher they've been and where they ar now. Enjoy:
Disney’s marketing teams have been VERY busy the past couple of years.
First there was the ‘Year of a Million Dreams’ and the Disney Dream Squads. Now this, was by far my favorite, favorite, favorite, Disney promotion in the many years I’ve been going. There was a push of over fantasization (FYI, not a word) in all aspects of the parks and resorts. From dream Fast Passes, to special YOMD Mickey Ears (which I have a pair), and even a stay in Cinderella’s Castle, everything about Disney World seemed to radiate with even more magic than ever before. oh, and who could forget those amazing Annie Lebowitz pictures.....amazing. This video pretty much sums up what I’m getting at:
They followed that up with a different kind of celebration, a celebration of the guests. ‘Celebrate You’ was a promotion that inspired guests to celebrate everything and anything they could think of. It brought forth new celebration buttons including “I Graduated”, “Happily Ever After” and even a basic “I’m Celebrating” for any occasion ( Picked up these on random days in the parks to celebrate everything from a day off, to a new haircut, and even Canada Day…..hey, when in Rome, or uh, Quebec?). This also introduced free admission on your birthday and Give a Day Get a Disney Day in which those who went out of their way to better their community by volunteering, received free admission to the parks (not a bad trade off). Hey, it’s like the song says, “In Everything You Do, Celebrate You!”
And that’s what leads us to this past September and Disney’s announcement of their newest and possibly most interesting promotion to date, Memories (a celebration of past, present, and future memories). Disney has already unveiled certain aspects of this promotion including the incorporation of guest pictures taken in the park, integrated into the night time show on Cinderella’s Castle through the use of some interesting Disney Imagineering magic. They have already started running a series of promotions which are almost entirely comprised of family home videos of the parks. This is why I am excited. With their past track record and the real potential Disney has to in front of them to celebrate past and future Disney fans with ‘Memories’ it will be interesting to see how Disney will take this to infinity and beyond!
There are really so many ways Disney can go with this that this could prove to be the best promotion ever, until the next one of course....I suggest "The Year of The Purple Folder Cp", what do you think?
Have a Zip-A-Dee-Do-Dah-Day!!!!